our core


Systems thinking

We think critical, scrutinize and observe, while employing agile frameworks as Design Thinking and Scrum.


Collaborative Skills

No one can whistle a symphony. It takes an orchestra to play it. (H.E. Luccock).


Transformation competencies

We abstract complex issues to facilitate transfer and manage change sustainably.



Experimentation is at the core of our teaching to encourage self-responsibility and self-efficacy.


Global awareness

We see it as our responsibility to reconnect with nature and act as part of our global and co-dependent community.

Our Formats


As an organization

Obtain innovative concepts, drive internal change, co-create with a new generation of students and enrich the skillset of your teams.

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As a professional

Enrich your skills with hands-on training of new methods and frameworks, obtain new perspectives and jumpstart internal change.

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As a student

Drive change with us, see how experience-based learning looks like and unlock your innovative potential.

Register for our ‘Design Thinking – Innovation process in practice’ semester course at the University of Stuttgart, Stuttgart media university or University of Hohenheim. Come to our galas to network and get to now open postitions at Tindustry. Also, we regularly open student positions in our Design Factory Task Force to work with industry on R&D projects at ARENA2036. More options for students soon to come.

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As a school

We bring our passion-based learning approach to you! Our hands-on workshops range from Design Thinking for schools to approaching sustainability on a personal level and fascinating students for STEM.

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our methods



ARENA2036 is one of nine research campi of the funding initiative "Research Campus – Public-Private Partnership for Innovations" in Germany. ARENA2036 is supported by the  Federal Ministry of Education and Research (BMBF) and is run as a registered association with members from science and industry. ARENA2036 members are active in various disciplines – from the automotive industry, aerospace technology, textile and materials research to industrial science. The Design Factory Stuttgart is not only located at the research campus, but is also supported and driven by ARENA2036.


Design Factory Summer Gala 2023

Our Design Factory Summer Gala 2023 was a huge success. With more than 160 guests we celebrated our student projects and cooperations.


DFGN.R conference

The DFGN.R conference "Design for multiplicity" hosted by the Middle East Technical University in Ankara was a great chance to exchange thoughts with creative minds from all over the world. Janna had the pleasure to present our paper "Mindset Muscle Training - fostering the Design Thinking Mindset in organizations" that was even selected for the conference's "AHA 💡 MOMENT AWARD".

Annual Review 2022

You want to know what we were up to the past year? Have a look at our annual review of 2022.

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What's New?

Our team

Scarlett is Head of Design Factory Stuttgart and responsible for the strategic development as well as the expansion of Design Factory Stuttgart. Together with her team and stakeholders, she is constantly co-creating new formats and loves to strengthen the success of teams and projects through individual workshops and coaching. She has a technical background in aerospace engineering and technology management. Her Design Thinking competence has been certified by the Hasso Plattner Institute and she is a trained change manager as well as an organizational developer.

Scarlett Spiegeler Castañeda

Head of Design Factory Stuttgart & Design Thinking Coach

David is Program Lead of Design Factory Stuttgart and responsible for the execution and strategic development of formats at the intersection of student and industry collaboration. As a certified Scrum Master (PSM 1), he methodically leads teams and connects agile frameworks and methodologies with projects at the ARENA2036 research campus. David holds a PhD in Medical Physics / Biophotonics from the Medical University of Vienna, where he worked on optical imaging for intraoperative tumor detection. From his further work as research coordinator of ARENA2036 he brings strategic ideas and concepts to Design Factory Stuttgart.

Dr. David Reichert

Program Lead & professional Scrum Master



Reach out to learn how
Design Factory Stuttgart
can leverage your potential.