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Design Sprint

Structure meets speed: Turn ideas into validated solutions in just days

A Design Sprint is a 3-5 day innovation workshop that compresses months of work into a single week. Originally developed by Google Ventures, the format is ideal when a team faces a complex challenge, needs alignment, or wants to test an idea fast—with minimal risk and maximum clarity. Unlike open-ended Design Thinking, the Design Sprint follows a strict structure with clear daily goals, combining analytical depth and creative thinking. Especially in technical and complex environments, it enables focused decision-making by integrating internal expertise and early user validation.

One sprint. One week. One clear direction

Design Sprint

We work in a tightly time-boxed (3–5 day) sprint, rapidly validating one key challenge under high decision pressure, guided throughout by our deep internal expertise.

Design Thinking

We engage in open-ended, iterative exploration and co-creation, providing space for divergence and ideation, and emphasizing external user research.

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Sprint Process – Day by Day

Day 1: Understand & Define

The team maps the challenge, aligns on goals, and gathers expert input. The user journey is visualized, and critical questions are identified.

Methods: Expert Interviews, “How Might We”, Journey Mapping, Long-Term Goal

Day 2: Sketch

Each team member generates individual solution ideas based on structured creative methods. Inspiration from existing solutions is integrated to spark new thinking.

Methods: Lightning Demos, Crazy 8s, Concept Sketching

Day 3: Decide & Storyboard

Together, the team reviews all ideas and selects one solution path to move forward. The concept is translated into a detailed storyboard that guides the prototyping phase.

Methods: Dot Voting, Decision Matrix, Storyboarding

Day 4: Prototype

A realistic prototype is built to simulate the key elements of the solution. The goal is to create something believable enough to test with users the next day.

Methods: Rapid Prototyping Tools, Role Play, Interface Design

Day 5: Test

Five real users interact with the prototype in structured interviews. The team observes reactions, gathers feedback, and identifies patterns that reveal strengths and weaknesses of the solution.

Methods: User Interviews, Usability Testing, Insight Synthesis

(Optional) Day 6: Reflect & Plan

Insights are turned into concrete next steps, responsibilities are defined, and a strategy for iteration or implementation is developed.

Take a closer look at the design sprint method

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